Frequentist Approach
A random sample
is regarded as independent and identically distributed (iid) random variables governed by an underlying probability density function
is in some sense a best guess of the parameter
Maximum likelihood estimate.
Having observed a random sample
from an underlying pdf
,
we can construct the likelihood function
and consider it as a function of
Bernoulli trials.
Let
be a random variable taking value only on 0 and 1.
An experiment observing such a variable is called
Bernoulli trial.
It is determined by the parameter
(which represents the probability that
).
Suppose that
are observed from
independent Bernoulli trials.
Then the joint density function is given by
By solving the equation
we obtain
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